Zynga has teamed up with the International Game Developers Association (IGDA) to support women in games.
Zynga will be a platinum sponsor for the IGDA Foundation’s Women in Games Ambassador and IGDA Scholars programs, which will get started at the 2018 Game Developers Conference (GDC) in San Francisco. The partnership is one pillar of Zynga’s presence at this year’s GDC, which takes place March 19 to March 20. Other game companies like Facebook and Google have also launched initiatives for women in advance of the big event for game developers.
All of the companies see an imbalance in the make-up of the game industry, where close to half the customers are women but only about one in five of the developers are female.
The Zynga initiative is led by Women at Zynga, whose mission is to foster an inclusive work environment that values diversity and empowers women to succeed and become leaders in their careers and community. Zynga’s sponsorship of the Women in Games Ambassador program will enable the IGDA Foundation to expand its programmatic outreach, which helps women find their first professional opportunities in game development.
In addition, the partnership supports IGDA’s Scholars, empowering students to further their careers and education through scholarships and access to industry events and activities, like GDC, with IGDA’s volunteers.
“Our goal at the IGDA Foundation is to inspire potential and current developers from all walks of life and around the globe to embark on successful and fulfilling…