ZipRecruiter, one of the largest online employment marketplace in the U.S., is using artificial intelligence to streamline the candidate selection process.

A new feature launching in the next two weeks called Candidate Calibration has employers rate potential matches for a job. For every applicant they rate positively, ZipRecruiter surfaces the job posting to other, similar candidates in its database of 10 million monthly users.

Candidate Calibration drove a 50 percent increase in the number of employers who found a candidate they liked enough to invite him or her to apply, ZipRecruiter said.

“When you’re putting 50, or 70, or 150 candidates in front of employers, you’re overwhelming them with applications,” CEO Ian Siegel told VentureBeat in a phone interview. “Employers know what they like when they see it.”

Already, ZipRecruiter is using machine learning to inform candidates of new job postings via email and text messages, and Seigel sees Candidate Calibration as an evolution of that work.

“[AI] revolutionized our business,” said Siegel. “To say that the market appreciated it is an understatement. It re-accelerated our growth.”

In 2015, ZipRecruiter opened an R&D center in Tel Aviv, Israel focused on machine learning. It has grown to 50 employees, many of whom work on the algorithms that analyze billions of data points to match job seekers with open positions.

Above: ZipRecruiter’s Candidate Calibration tool in action.

Image Credit: ZipRecruiter

ZipRecruiter’s old business model was more or less a shotgun approach to job matching, Siegel explains: Using its tools,…

[SOURCE]