YouTube’s long-rumored subscription music-streaming service is now official. Last night, the company announced its all-new YouTube Music service, which includes original audio songs and albums provided by artists and labels, artist radio channels, remixes, covers, personalized playlists, and — of course — videos.
It’s worth noting here that the Google-owned video behemoth has offered a service called YouTube Music in a handful of markets for a few years already, but that is a slight different proposition. The existing YouTube Music, which is only available in the U.S., Australia, New Zealand, Mexico, and South Korea, is a free ad-supported app that offers access to millions of audio- and video-based music recordings. You can also make it ad-free via a $10/month YouTube Red subscription and unlock a bunch of features, such as offline access and the ability to listen to music in the background when the YouTube app is minimized.
The new YouTube Music service largely follows that model, except it will now be available as a standalone subscription, and it will be launching in a bunch of new markets. It basically represents Google’s best attempt to take on the likes of Spotify and Apple Music around the world, after having failed to do so with its Google Play Music service, which will eventually be sunsetted and replaced with YouTube Music.
What you need to know
Google will usher in the new YouTube Music service on May 22, kicking off with its existing five markets: the U.S., Australia, New Zealand, Mexico, and South Korea. Over the next few weeks, the service will land in a bunch of new…