Xage (pronounced Zage), a blockchain security startup based in Silicon Valley, announced a $12 million Series A investment today led by March Capital Partners. GE Ventures, City Light Capital and NexStar Partners also participated.

The company emerged from stealth in December with a novel idea to secure the myriad of devices in the industrial internet of things on the blockchain. Here’s how I described it in a December 2017 story:

Xage is building a security fabric for IoT, which takes blockchain and synthesizes it with other capabilities to create a secure environment for devices to operate. If the blockchain is at its core a trust mechanism, then it can give companies confidence that their IoT devices can’t be compromised. Xage thinks that the blockchain is the perfect solution to this problem.

It’s an interesting approach, one that attracted Duncan Greatwood to the company. As he told me in December his previous successful exits — Topsy to Apple in 2013 and PostPath to Cisco in 2008 — gave him the freedom to choose a company that really excited him for his next challenge.

When he saw what Xage was doing, he wanted to be a part of it, and given the unorthodox security approach the company has taken, and Greatwood’s pedigree, it couldn’t have been hard to secure today’s funding.

The Industrial Internet of Things is not like its consumer cousin in that it involves getting data from big industrial devices like manufacturing machinery, oil and gas turbines and jet engines. While the entire Internet of Things could surely benefit from a company that concentrates…

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