Mobile games publisher Voodoo has raised an estimated $200 million from Goldman Sachs. The company has plans to use it to develop a publishing hub to help mobile game developers.
In a talk at Casual Connect Europe in London, CEO Alexandre Yazdi said that Paris-based Voodoo is on track to reach a billion downloads for its games such as Baseball Boy in 2018. Yazdi declined to say exactly how much the company has raised, but Reuters and other sources put the number at $200 million.
“There is no secret, just a mindset, and a way of working,” said Yazdi.
In its first five years, the company had two games that weren’t doing well. A year and a half ago, the company analyzed its failures and applied them to its next game, Paper.io. It turned out to be a smash hit,
Established in 2013, Voodoo has nine entries in the top 25 downloaded games, including Baseball Boy, Stack Jump, Idle Balls, Dune, Rolly Vortex, Snake vs Block, and Flappy Dunk.
Gabriel Rivaud, vice president of games at Voodoo, said in the talk that the company believes in a data-driven process for taking promising games. The company has about 150 million monthly active users, and it had about 300 millon downloads last year.
“After four years of turmoil, we had to change our ways,” Rivaud said. “From data we gathered, we were able to improve our game and deliver millions of downloads.”
The company takes the learnings from the various games and applies them to the other development teams that it is working with. And once the games are published, it applies its user acquisition and monetization teams to making them more…