Title Tag

What is a title tag?

It is an HTML element defines the web page title.They are displayed on search engine results pages.They are essential for usability, SEO, and social sharing.A title tag is an HTML element that defines the web page title. Title tags are displayed on SERPs  (search engine results pages.They are essential for usability, SEO, and social sharing.

 Code sample

  Example Title

 Optimal Title Length

Google shows typically the first 50–60 characters of a title tag.If your title length is under 60 characters, then you can expect around 90% of your titles display clearly.

Why are title tags important?

They are the main element in helping search engines understand what your page is about.They are the first impression for many people who visit your site. Title tags are used in following places:

(1) search engine results pages (SERPs),

(2) web browsers

(3) social networks

1. Search engine result pages (SERPs)

Your title tag determines (with a few exceptions) your display title in SERPs, and is a search visitor’s first experience of your site.  A  good title can be the make-or-break element in deciding whether someone clicks on your link or not.

 

2. Web browsers

The title tag is also displayed at the very top of your web browser. It acts as a placeholder,  for people who have many browser tabs open at one time.

 

3. Social networks

Some external websites will use your title tag to display when you share that page. Here’s a screenshot from Facebook, for example:

How do I write a good title tag?

As title tags, are the essential part of both search engine optimization and the search user experience.

Following are some recommendations for optimizing title tags for search engine and usability goals:

1. Watch your title length

If your title length is very long, search engines will cut it off by putting an ellipsis (“…”).So there is a chance that it ends up by omitting important words.That is why generally under 60 words are recommended for the title.Some characters naturally take up more space. A character like uppercase “W” is wider than a lowercase character like “i” or “t.” Take a look at the examples below:

 

Try to avoid ALL CAPS titles.As, they are little hard for search visitors to read.

In some cases longer titles may work better for social sharing, and

2. Avoid overdoing of  SEO keywords

Avoid stuffing of Seo keywords such as:

Buy mobiles, Best mobiles, Cheap mobiles, mobiles for sale

3.Give every page a unique title

Unique titles show search engines that your content is unique and get more traffic rate. On the scale of hundreds or thousands of pages, it may seem impossible to craft a unique title for every page

[Product Name] – [Product Category] | [Brand Name]

4. Put important keywords first

Keywords that are close to the  title tag normally  have more impact on search rankings. Also, user experience research shows that people may scan as few as the first two words of a headline.  Avoid titles like:

Brand Name | Major Product Category – Minor Product Category – Name of Product

5. Take advantage of your brand

If you have a solid, famous brand, then adding it to your titles may help boost click-through rates. We generally still recommend your brand at the end of the title, but there are cases where you putting may want to be more brand-focused. As mentioned earlier, Google may also append your brand automatically to your display titles, so be careful of how your search results are currently displayed.

6. Write for your customers

As title tags are important to SEO.Always keep in mind that your first job is to attract clicks from visitors.

Why won’t Google use my title tag?

Google may show a title that does not match your title tag. This can be annoying, but there’s no easy way to force them to use the title you have described. When this happens, there are likely these explanations.

1. Your title is keyword-stuffed

If you try to stuff your title with keywords, Google may simply rewrite it. For many reasons, consider rewriting your title to be more useful to search users.

2. Your title doesn’t match the query

If your page is matching for a search query that isn’t well represented in the title, Google may select to rewrite your display title. This is not necessarily a bad thing — no title is going to match every imaginable search.

3. You have an alternate title

In few cases, if you include alternate title data, like meta tags for Facebook or Twitter.Google may select to use those titles instead of that.