In a survey published Tuesday by dating app Tinder, people who date online — and on Tinder specifically — say such services make them more open-minded about dating someone outside their own race or ethnicity.
The swiping app stood out in the findings. According to the survey of more than 4,000 people ages 24 to 45, carried out by marketing analytics firm Morar HPI, 72% of people who used dating apps thought Tinder was the most diverse app. (Tinder doesn’t ask users to specify their race when they sign up, so they have no way of knowing the actual racial breakdown of their user base.)
The survey is part of a campaign by the company petitioning the Unicode Consortium to include interracial couple emojis. “Love is universal, and it’s time for interracial couples to be represented in our universal language,” Tinder said on the campaign page.
Almost 80% of people surveyed who use Tinder said they have been on a date with someone of a different race or ethnicity (not necessarily a Tinder date, just any date in their lifetime). Of people who used any dating app, 61% said they were open to interracial dating or marriage.
Tinder’s survey generally supports other research on dating apps and interracial marriage. A 2017 study by Cornell University showed that dating apps like Tinder increase interracial marriage rates, as they expose users to people outside their traditional social circles. In 2015, 17% of new marriages in the US were between spouses of different races, and in a 2017 Pew poll, 91% of Americans said interracial marriage was good or neutral for society.
But Tinder’s survey is about…