Elon Musk loves to sell merchandise with his companies’ brand stamped on it. It’s a strategy that has worked well for Musk, who uses it to raise funds and grab headlines: In January, he sold 50,000 hats and 20,000 flamethrowers to raise equity for his tunnel construction business, the Boring Company. That’s $3.5 million in giant lighters. Not too shabby. This merch may sound bizarre to anyone who doesn’t see the allure of Ferrari polos or Porsche perfumes, but it sells like hotcakes–and Tesla’s surfboard was no exception.
According to Tesla’s web page, the board was conceived by Tesla Design Studio and Matt “Mayhem” Biolos, the surfboard shaper from Lost Surfboards, a company that handcrafts boards in San Clemente, California. Tesla says that the board uses the “same high-quality matte and gloss finishes used on its cars,” with a “deck reinforced with lightweight ‘Black Dart’ carbon fiber, inspired by the interiors in our cars.” It’s black on one side and Tesla-red on the other. And it only costs $1,500 a pop, fins not included (a board of the same kind will typically start at around $540).
I was curious what actual surfers would think of the board, so I asked a friend who’s been surfing since he was a toddler what he thought. His single word answer? “Dumb.”
Amused but not entirely satisfied, I went to see what Reddit’s resident surfing community, r/surfing, had to say. “This is the equivalent of those Porsche drivers that wear their Porsche baseball caps everywhere to let everyone know they drive a Porsche. Ridiculous,” griped Redditor…