Tailor Brands, a company that uses artificial intelligence (AI) to create company brands, has raised $15.5 million in a series B round of funding led by Pitango Venture Capital Growth Fund and the U.K.’s Armat Group, with participation from Mangrove Capital Partners and Disruptive Technologies.
Founded in 2014, Tailor Brands adopts an ethos similar to that of design marketplaces such as 99designs, insofar as it targets non-designers with a platform that does everything for them. However, Tailor Brands has one key difference: Its designs are carried out by robots. Or, to put it more accurately, algorithms.
The rise of AI
Artificial intelligence was very much the name of the game at Microsoft’s and Google’s respective developer conferences this week, and AI has also been encroaching on the creative realms of late. Google has tools that try to replicate human drawings, Prisma transforms your photos into artwork, Wix offers automated web design, and Automated Insights automatically generates sports and financial coverage for the press.
Against that backdrop, Tailor Brands has been setting out to teach computers how to design logos, write copy, formulate landing pages, and even plan a social media strategy.
After asking just a few questions regarding your company’s name, tagline, and style preferences, Tailor Brands generates a bunch of design options you can include on business cards, websites, letterhead paper, and so on.
The company had previously raised around $5 million in funding, and with another $15.5 million in the bank it plans to expand its global…