SEO analysis of your blog provides you deep insights into the parts that need improvement. You will learn what changes you can make to keep your website up to date. SEO analysis is must to do on a daily basis.
Let’s see at what needs to be done to perform an SEO analysis.
1. Check your visibility on Google
It is the first important thing to check when starting off with your SEO analysis. You should check your website’s ranking and check out how many pages of your websites are ranked in the search engine. You can do it by typing “website name.com” in the search area.
2. Analyze your URLs and meta descriptions
Your URLs must consist of four or five words that describe the content of the page. The meta descriptions should contain the good words that describe the page content.it should be attractive to the users. A well-written meta description helps drive traffic.
3. Check your blog rankings
Always check your website’s global and national rankings regarding the number of users visiting it. Top five keywords that are providing traffic to your site can also be seen.
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4. Analyze your incoming links
Also, check the inbound links to your blog. It will give you an idea of how much work needs to be done to improve your rankings. Check the incoming links by using the “link: command example.com” on Google.
5. Spam score checking
Spam score matters a lot when we talk about website’s rankings and domain authority.
You can find your spam score. This is important as bad links can weaken your site’s authority.
6.Broken links checking
Broken links can create a terrible experience for users coming to your blog.
Google webmaster tools can be used to find broken links to your blog. Fixing broken links can be done in two ways:
1.Correcting the links
2. By performing 301 redirects to other valid URLs.
image Source: Bloggers Origin
7. Audit your images
Images make your website more attractive and appealing. Search engine crawlers can not crawl images, so you have to give them a suitable title. The titles should describe what the image is about. The ALT tag should include keywords, if suitable. Also, compress your images.
8. Internal links checking
Internal linking on your blog is a great practice. It can help improve your search engine rankings. You can make internal links by using suitable keywords as the main text and then linking to the desired page.
9. Analyze your content
Content is the most important factors you need to notice when checking the SEO of your blog. Keep in mind that your content should be unique. Remove all duplicate content.
The content must be free from errors and easy to read and understand. Also pay attention to content length as well.
10. Analyzing loading speed of your blog
Analyzing the loading speed of your blog is important. Page speed can be get tested from the PageSpeed Insights tool by Google.
Tools to help with your SEO analysis
SEMrush works awesome. It does all of the difficult tasks for you. Just enter your website URL to learn more about your organic rankings.
HubSpot’s Website Grader Tool
Ahrefs is a great tool to check your web site’s ranking. It also tells how many backlinks you are getting.T his tool provides you with your website’s organic search report.
It is obvious that an SEO analysis is very important for the blog and it should be done regularly.
I hope this article helped you conduct an SEO analysis of your blog effectively.