It’s been a newsy couple of days for Salesforce. Last week, the San Francisco company debuted Einstein Voice and Einstein Voice Bots — two voice assistant development platforms for enterprises — plus cloud-based presentation designer Quip Slides. And on Monday, it announced a partnership with Apple that’ll see key iOS features integrated into the Salesforce Mobile App.

But it was just getting started.

Salesforce today announced the undoubted headliner of its 2018 Dreamforce conference: Customer 360, a highly configurable new service that aims to unify cross-channel customer experiences.

“Seventy percent of customers say connected experiences — an engagement with a brand that reflects an understanding of past actions, product usage, and a host of other personalized factors — are very important to winning their business,” Salesforce wrote in a press release. “Despite this, disappointing (and disconnected) experiences are an all too common occurrence … Companies need a new way to empower their organizations to manage and create connected customers experiences that surface the right information to the right people at the right time.”

Customer 360 was designed with ease of use in mind. It’s highly customizable, allowing admins to quickly connect apps, map teams, and reconcile disparate data sources. And it’s powerful: With no more than a few mouse clicks, said admins can create a single representation of data for all connected systems within a given organization.

In keeping with the spirit of unification, Customer 360 adopts a single ID system that enables every service,…

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