We often talk about the word Slug in SEO. What is this really? Why should we optimize it? This post is all about Slug.

What’s a slug?

It is the part of a URL which describes a page on a website in an easy to read way. So we can say it’s the right part of the URL, which explains the post content. In this post, that part of the URL is ‘slug.’

WordPress slugs

It is the part of your URL which can be edit when writing a new post

optimize slug

If you have given more variables to your URL, There is an additional value at the end of that URL. In this scenario, that extra variable is used so slugs can be the same without the URL being the same.

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What does a slug mean for SEO

The benefit of a slug is that words can be changed to make sure that it has the words that you want to rank. Slugs are kind of indicators that Google uses to find what a page is about.

How to optimize slug

What are the points you need to remember of when making the right slug for your post? Let’s talk about some characteristics you need to take into account:

No stop words

Remove unnecessary words. Remove  “a”, “the” and “and” and similar words.

Add focus

Remove all the words that you do not need, not just stop words. Make sure after removing unnecessary words the slug still makes sense.

Keep the slug short

Try to keep the slug short. A short slug, after the domain, will allow Google to show keywords in its mobile search result pages as well.

Now go optimize your slug by keeping these things in mind!