If you’ve ever woken up feeling under the weather and gone online to check your symptoms, you’re not alone — 35 percent of adults in the U.S. turn to the internet to self-diagnose medical conditions, according to the Pew Research Center’s Internet & American Life Project. The trouble is, internet diagnoses tend to be less than spot-on. In fact, online health tools only provide accurate results about 34 percent of the time.

That got Allon Bloch, the former CEO of Wix and Vroom, thinking: What if instead of spitting out generic lists of ailments in response to queries, online symptom checkers personalized results according to searchers’ health histories?

Enter K Health, a Tel Aviv, Israel-based primary care startup that today announced a $12.5 million funding round. Participating investors include Mangrove Capital Partners, Lerer Hippeau Ventures, Primary Ventures Partners, the Box Group, Max Ventures, Bessemer Ventures, and Comcast Ventures. The company is launching in New York City following a trial run in Madison County, Alabama earlier this year.

“Today, if you go online and search for something as simple as a cough, you’ll see millions of results, ranging from the common cold to cancer,” Bloch said. “With K, we use real data from millions of people so you discover and understand the medical outcomes of people like you and have informed conversations with your providers about treatment options.”

K Health, unlike most online self-diagnostic platforms, takes into account detailed medical histories, clinical outcomes of millions of people, and the experience of thousands of…

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