Two of Microsoft’s key pre-built AI services for developers were made generally available today, making it easier for businesses to build chatbots and other services that use language understanding.

Azure Bot Service and the Language Understanding Intelligent Service (LUIS) are both generally available through the tech titan’s Azure cloud platform. Bot Engine, as the name implies, provides companies with a managed service that can be used to build intelligent automated conversation partners, while LUIS lets customers create intelligent engines that parse written text into a form that other applications can use.

These services are part of Microsoft’s broader portfolio of cloud services designed to help customers take advantage of AI technology without relying on expensive domain experts. Microsoft isn’t the only cloud provider on the market to offer such services, and continuing its development of Bot Service and LUIS (which customers already began using during their preview periods) will help the tech titan compete.

Harry Shum, the head of Microsoft’s AI and Research Group, told an audience at the company’s offices today that there are currently 760,000 developers using the company’s Cognitive Services — prebuilt APIs that offer intelligent features.

That traction is good news for Azure as it looks to compete with Amazon Web Services, Google Cloud, and other providers. Developers tapping Microsoft for its intelligent APIs will likely use other features from Azure.

The news is also a sign of Microsoft’s ongoing commitment to the bot ecosystem. Shum said that developing AI language…