A guy literally used it as a public bathroom pass.

Last updated on August 10, 2018, at 4:57 p.m. ET

Posted on August 9, 2018, at 1:00 p.m. ET

MoviePass, which rose to prominence for letting customers watch unlimited movies in theaters for $9.95 per month, has found itself on the brink of collapse over the past few months. In late July, the company took out an emergency loan to keep operating, and as of publication time, its stock was in the toilet. It announced a 50% price increase in late July, only to turn around a week later to say that it would not raise prices (yay!) but would instead ditch its unlimited free movies feature and limit users to three movies per month for $9.95. If you feel dizzy, well, same here.

MoviePass said that only 15% of its over 3 million subscribers were seeing more than three movies per month, so the latest change won’t actually affect the majority of MoviePass subscribers. But for a small group of people who were extreme MoviePass abusers, this is an end to a wild era.

To be fair, these customers weren’t exactly “abusing” it; they were using MoviePass exactly as advertised. Even MoviePass said that it doesn’t consider people who saw daily movies abusers — the company just can’t afford to keep catering to them. Though a representative for MoviePass did call out scalpers and unauthorized…