McCarthyFinch sounds a bit like a law firm — and with good reason. The startup has developed an AI as a Service platform aimed at the legal profession. This week, it’s competing in the 2018 TechCrunch Disrupt Battlefield in San Francisco.

The company began life as a project at a leading New Zealand law firm, MinterEllisonRuddWatts. They wanted to look at how they could take advantage of AI to automate legal processes to make them more efficient, cost-effective and faster, according to company president Richard DeFrancisco.

“They were working on leveraging technology to become the law firm of the future, and they realized there were some pretty tremendous gaps,” he explained. They found a bunch of Ph.Ds working on artificial intelligence who worked with more than 30 lawyers over time to address those gaps by leveraging AI technology.

That internal project was spun out as a startup last year, emerging as an AI platform with 18 services. MinterEllison, along with New Zealand VC Goat Ventures, gave the fledgling company US$2.5 million in pre-seed money to get started.

The company looked at automating a lot of labor-intensive tasks related to legal document review and discovery such as document tagging. “Lawyers spend a lot of time tagging things with regards to what’s relevant and not relevant, and it’s not a good use of their time. We can go through millions of documents very quickly,” DeFrancisco said. He claims they can lower the time it takes to tag a set of documents in a lawsuit from weeks to minutes.