McAfee‘s core focus has been providing antivirus software to more than 375 million customers, but now the company is adding new partnerships to fuel further growth.

The company is announcing today that it is expanding into the identity theft protection market. The idea is to provide protection in the areas of the connected home, online safety for kids, privacy, and now identity theft protection. It’s a recognition that today’s threat landscape is growing in all facets of digital life.

In the wake of some massive data breaches, the McAfee Identity Theft Protection lets users take a proactive approach with personal monitoring, financial monitoring, and recovery tools. McAfee made the announcements at CES 2018, the big tech trade show in Las Vegas this week.

McAfee is also providing the security for a new D-Link Wi-Fi router that will automatically protect users’ connected home devices.

And the company is protecting Samsung Secure Wi-Fi with backend technology for Galaxy Note8 customers in Europe.

The latest products and services include McAfee Identity Theft Protection, McAfee Secure Home Platform, McAfee Safe Family, and McAfee Safe Connect. The company is partnering with a variety of hardware, software, and broadband providers to keep customers safer.

“Data breaches are increasing in volume and therefore calling into question who consumers can rely on to keep their personal information safe,” said John Giamatteo, executive vice president of consumer business group at McAfee, in a statement. “Today, McAfee is trusted by 375 million consumers worldwide to protect what matters most —…

[SOURCE]