Latin America’s games market is poised to hit $5 billion this year, a thin slice of the hefty $137.9 billion generated worldwide (as market research firm Newzoo projects). Many of the countries in this region have their own events celebrating games and fostering business relationships, like Brazil’s Independent Games (BIG) Festival and Argentina’s Expo EVA (Exposición de Videojuegos Argentina). And now the video game associations from 11 countries are joining forces as the Latam Video Games Federation to spread awareness of local developers at home and at overseas events.

I met Argentinian studio OKAM‘s cofounder and CEO, Martina Santoro, at BIG last week to learn more about the specifics behind Latam’s goals. Santoro is president of ADVA, her country’s video game developer’s association, and she’s helping push forward the formation of the federation. Talks of teaming up had started in 2015, but this year, Latam is planning on finally making moves.

Representative organizations from Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, El Salvador, Mexico, Peru, Paraguay, and Uruguay are participating in Latam Video Games Federation. The mission is to boost the countries’ markets as well as increase recognition for what developers are working on. Most of the organizations involved have developers involved or are nonprofits around developer interests — representing Paraguay, for instance, is the local chapter of the International Game Developers Association (IGDA). Bolivian Game Developers is run by folks from Bolivia Tech Hub, a local coworking space. And VG Chile has 36…

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