The CRM industry is now estimated to be worth some $4 billion annually, and today a startup has announced a round of funding that it hopes will help it take on one aspect of that lucrative pie, customer support. Kustomer, a startup out of New York that integrates a number of sources to give support staff a complete picture of a customer when he or she contacts the company, has raised $26 million.

The funding, a series B, was led by Redpoint Ventures (notably, an early investor in Zendesk, which Kustomer cites as a key competitor), with existing investors Canaan Partners, Boldstart Ventures, and Social Leverage also participating.

Cisco Investments was also a part of this round as a strategic investor: Cisco (along with Avaya) is one of the world’s biggest PBX equipment vendors, and customer support is one of the biggest users of this equipment, but the segment is also under pressure as more companies move these services to the cloud (and consider alternative options). Potentially, you could see how Cisco might want to partner with Kustomer to provide more services on top of its existing equipment, and potentially as a standalone service — although for now the two have yet to announce any actual partnerships.

Given that Kustomer has been approached already for potential acquisitions, you could see how the Ciscos of the world might be one possible category of buyers.

Kustomer is not discussing valuation but it has raised a total of $38.5 million. Kustomer’s customers include brands in fashion, e-commerce and other sectors that provide customer support on products on a regular basis, such as…

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