Importance of Keywords in SEO
Use the appropriate keyword, and you will get more traffic to your blog
Optimize your blog keywords, and you will rank.
How many times have you gotten these type of advice when you were beginning to learn about SEO?
Mostly Alot time!
It’s because keywords are the first things you should learn about when you begin to optimize your blog(for SEO)
This guide is written for a beginner to understand the most basic concept of SEO – keywords.
Let’s begin with the basic.
If you have been blogging, you will know that 95 percent of your site traffic is coming from 5 percent of your posts. So, you are probably getting a maximum amount of search engine traffic from few posts.
Have you ever questioned your self?Why are these posts getting so much traffic? The reply is you must have done something right which is making them get much traffic.
The reason is your posts got ranked (on the first page of a search engine) for keywords because those keywords are highly searched for by users.
So here’s the central question to think about:
Who ranks your content?
It’s a machine which looks for specific signals to rank the content.
You can visit SEMrush site and write in your website’s address to see which keyword(s) you are ranking for.
Types Of Keywords:
Short Tail Keywords: Short keywords are 1-3 words.Example: Make money online, professional email, dieting food.
Long Tail Keywords: They usually are three words or longer.Example: How to make money blogging, How to get fresh skin in one week.
Long tail keywords are more profitable, as you will drive more targeted traffic.
The importance of keywords from an SEO perspective?
Now that basic concept of keywords is clear let ’s go into it a little deeper.
When we “SEO-optimize” a blog post, we have the choice to define our target keywords. This kind of keyword is called Meta_keyword.
In 2012, it was important to define meta keywords, but in 2017, it’s not. The search engine algorithms have become smarter; they detect keywords automatically and rank pages
Google no more consider meta keywords when selecting keywords
For example, for this post, some meta keywords could be: “keyword tips, keyword research,” and so on.
Now, anyone looking for “keyword tips” would land on this page, not see anything of their use, and leave. Thus it increases my bounce rate.
So remember that anytime someone tells you meta keywords matter, be sure to ignore them.
How To Begin with Keyword Research
Keyword research is the way of finding the right keyword for the post. This step is important if you want to grow your website in a short span of time. And ultimately make money. There are many ways by which you can find keywords and do keyword research.
Find Keywords with SEMrush:
It is an online tool that helps you find keywords. It also tells you which keywords your site is ranking for.
The great idea is to start picking the top blogs in your niche and add them into SEMrush to see which keywords those sites are ranking for.
This is a paid tool. However, you can get a 15-day free trial using this link.
Finding Keywords with Google Search:
Google Search can also be used to find target keywords.
Google will auto-suggest a search query when you begin to type anything. You can make a list of keywords using this technique. And use SEMrush or Google’s Keyword Planner to check the search volume for all these keywords.
More Keyword Tools:
- Keyword Planner: Official Google tool. Free.
- Ahrefs: It is an alternative to SEMrush which is also popular among SEO users.
- LongTailPro: Great tool to find long tail keywords in any niche.
Keyword Density and Keyword Placement
This Wiki article will provide you a fair idea of how keyword density is calculated. Depending on your target keywords, you should try to maintain an overall percentage of keyword density.
Different SEO ninjas have different ideas about keyword density, but your main keyword should ideally not be more than 2% of the post. So try to keep it in between 1-1.5%.
Do remember, you can target more than one keyword on a blog post. But I would recommend you keep it less than three. Because if your post is high-quality, you will also indirectly rank for related long tail keywords.
So be careful not to “stuff” keywords.
What does keyword stuffing do?
Overusing keywords alerts Google bots to the fact that you are “spamming” your post by stuffing it with not necessary keywords.
So, always think when you select the number of keywords you are using for SEO.,
Meta titles, meta descriptions, and headings:
Now that you have a perfect keyword, and you are writing a great post around it, try using that keyword as part of the title of the post.
You can also write a description for users to see when they look at your site in a search engine. Adding in a relevant meta description will also give more insight about your page to search engine bots. I recommend you use your keyword in the meta description as well.
Also, try to write more SEO-friendly articles by using H2 and H3.However, don’t overuse heading tags, as keyword stuffed headings and too many heading tags can lead to a negative ranking.
Now that you know that keywords play an important role in SEO, your first aim is to look for keywords(profitable) for your coming post.
Write a post based on your (target )keyword.Use any of Google keywords rank tracker sites to keep track of your keyword positions.
I hope you benefit from my post”Importance of Keywords in SEO: A Beginner’s Guide”
Pls, .don’t forget to share it with your friends.Thanks!!