According to reports by the New York Times and the Observer, a research firm called Cambridge Analytica collected millions of Facebook users’ personal information without their consent — and people are mad. Many don’t trust Facebook with their data anymore, and they’re threatening to delete their accounts.
But Facebook and its network of apps, including Messenger, Instagram, and WhatsApp, are important communication lines for a lot of people, so deleting your account might not be a realistic option. You can, however, dial back your use and reduce the amount of information you give the site. Here’s how.
Just by signing up for the service, you’ve agreed to let Facebook track your activity and constantly collect data about you. By reducing the time you spend on the site, interaction with posts, and content you upload, you are also reducing the amount of data Facebook is gathering from you. And remember, this data collection applies to Facebook — and everywhere you’ve signed in with Facebook, including Facebook-owned Instagram and WhatsApp, as well as, to a lesser extent, third-party websites like Spotify.
Any page that has a Facebook Like button installed most likely uses a Facebook pixel. Even pages that don’t have a Like button can have a pixel. This means it’s possible that Facebook knows most of your web browsing history.