Whether you pronounce it with a hard or soft G, the GIF (Graphics Interchange Format) is a low-tech, looping video format or mini-slideshow of sorts that’s been with us for years. GIFs have persisted, showing up in everything from President Trump’s Twitter feed to augmented reality apps.
These days, GIFs are even being looked at by the fine-art world: Earlier this year, the Boulder Museum of Contemporary Art hosted the first International GIF Exhibition, which ran during the MediaLive art and technology festival. (Could Ronald Lauder be buying up fine-art animated GIFs for his collection?)
But unlike the early days of the GIF, creating one now is simple—even on your smartphone. For this story, I used Giphy Cam since it’s free, offers a variety of fun features, and is easy to use. So if you’d like to create something high-brow, low-brow, or just raise an eyebrow, here’s how.