Do you desire to sell ads on your WordPress blog? Selling ads on a blog or website is one of the most straightforward ways to make money online. In the article, we will explain to you how to sell adds on your WordPress blog and tell the various types of ads options available to you.
What Do You Want to Sell Ads on Your WordPress Blog?
First, you want to make assured you are using the right blogging platform. There are two types of WordPress blogs, WordPress.com which is a hosted blogging service also WordPress.org also called self-hosted WordPress.
WordPress.com have their WordAds program and only enables third-party ads if you sign up for the business plan.
On the other hand, you can run advertisements on your self-hosted WordPress.org site out of the box.
If you don’t yet have a WordPress.org website, then follow the directions in our guide on how to start a WordPress blog. Also, you will be up and running in no time.
That being said, let’s get a look at what kind of ads you can sell on your WordPress blog.
Kinds of Ads You Can Sell on Your WordPress Blog
There are several types of ads that you can sell on your WordPress blog. One ad type may work fine than the other depending on your website’s topic, audience, and overall traffic.
You can also decide to combine different ad types to create an effective monetization strategy for your blog.
1. CPC or Cost-Per-Click Ads
Cost-per-click ads are the most general type of advertisements displayed on the majority of websites. Ads are sold on a per-click basis which means you are only eligible to get paid when a user clicks on the ad.
The reason this ad type is so successful is that it works excellently for both publishers and advertisers. Promoters get traffic to their websites which they can use to generate leads or increase sales. The publisher can get paid for sending traffic.
Advertising programs like Google AdSense allow you to sell cost per click ads on your website quickly. Once you sign up by the Google AdSense application, your site will become accessible to Google’s enormous network of advertisers.
One downside is that if you hold low traffic, or your advertisements are not placed at strategic locations, then you may get a little click-through rate for ads on your website. However, many website owners quickly overcome this by optimizing their ads in WordPress.
2. CPM or Cost-Per-Thousand-Impressions Ads
CPM (cost per mille) or cost-per-thousand-impression are ads that are sold based on how many times they are displayed. That means you get paid for displaying ads on your site whether users click on them or not.
CPM ads often fail to make the same amount of revenue as you would make with cost-per-click ads alone. However, they can be a vital source of income if you have a high traffic website, and you don’t need to place ads too close to your content.
Advertisers are especially keen on buying CPM ads on websites with a high status among their target audiences.
3. Flat Fee Ads
Flat fee advertisements allow you to sell ad spots on your website for a specific time-period. You can price your advertisements based on how much traffic your website generates on an average.
The type of ads provides more impressions also clicks to advertisers and allow website owners to know precisely how much they will earn at the end of the period.
Advertisers frequently purchase this type of ads on websites with higher traffic meeting their target demographics. You can sell ads directly through your site by building an ‘Advertise Here’ page. Alternatively, you can also join programs like BuySellAds or DoubleClick by Google.
4. Affiliate Ads
Affiliate ads can also be called action based ads. You send traffic to an advertiser’s website, but you only get paid if a user completes an operation. That action could be anything like making a purchase, downloading software, generating an account, etc.
Affiliate programs present you a unique URL with your referral ID. You can then use the URL to create banners, graphics, or add links directly to your articles.
The benefit of affiliate ads is that you get paid considerably higher than anything you would get funded on a cost per click or cost per mille advertisement.
You can sign up for associate programs of different products and services that you want to promote. All product, service, and affiliate program come with its own commission rates, terms, and conditions.
You can easily manage your associate links in WordPress using ThirstyAffiliates. You will also find lots of tools and plugins to boost your affiliate marketing.
Setting up Banner Advertisements on Your Website
After looking at the various ad types, you can come up with a monetization strategy that works for you. Don’t bother if you are still not sure which is the right choice for you.
Most website proprietors use multiple ad types and then prioritize them based on their earning potential.
Once you have decided on a monetization strategy, you are now ready to add banner advertisements to your website. WordPress has several really good ad management plugins that you can use.
We suggest using AdSanity, it is one of the most beginner-friendly ad management plugins for WordPress.
First thing you require to do is install and activate the AdSanity plugin.
Upon activation, merelyAdsanity » Create Ad to generate your first ad.
AdSanity allows you to generate any kind of ad. You can create a self-hosted ad, local ad, or add the ad code produced by an ad program like Google AdSense.
If you are working a local ad, then you can upload a banner image including graphics. If it is a third-party ad, next, you can go forward and enter the ad code.
Under the publish meta box, you can also schedule the ad to run for a particular period or allow it to run indefinitely. Don’t neglect to click on the publish or update button to save your changes.
AdSanity allows you to display ads anywhere on your website using widgets and shortcodes. Just go to Appearance » Widgets page and drag and drop the AdSanity single ad widget to a sidebar.
For detailed guidance, see our article on how to manage ads in WordPress with AdSanity.