Slack has undoubtedly changed how employees at many companies communicate. But more and more, it feels like Slack’s focus on immediate responses is far more distracting than the asynchronous emails it often replaces. As Slack CTO and co-founder Cal Henderson noted at TechCrunch Disrupt Berlin today, we still have to figure out how Slack can fit into many a company’s culture and how to keep Slack discussions from going off topic despite the existence of GIFs and emoji. Internally, at Slack, the company mostly uses a raccoon for doing this.

“Internally, we have this idea of the polite raccoon,” Henderson said. Whenever a conversation goes off topic, the raccoon means that it’s time to take that conversation into a different channel (or maybe offline).

  1. Fireside Chat with Cal Henderson (Slack)0038

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  8. Fireside Chat with Cal Henderson (Slack)0035

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