We’re a full year and a half into cryptocurrency mania, and while the craze has calmed down, celebrities and companies alike are still coming out with partnerships with initial coin offerings and digital coins. Some celebrities have even made it their sole mission on tour, social media, and in panel discussions to promote digital coins.
Over the last year, dozens of celebrities have come out in support of cryptocurrency, whether it be their own coins or companies who have reached out to them. In fact, the trend of celebrities promoting cryptocurrency has gone so far that the US Securities and Exchange Commission created a fake ICO complete with its own set of celebrity endorsements. If you click buy on the page, it brings you to a lecture from the SEC, warning you, “a celebrity endorsement does not mean that an investment is legitimate or that it is appropriate for all investors.”
Actors, pro athletes, and other celebrities can provide a little-known cryptocurrency with the star power it needs to gain enough attention from investors. And even if the SEC says it’s a highly dubious strategy, the hype is clearly working for some initial coin offerings. But what happens after the celebrity promotes the coin? Here’s a look at some of the more popular ones, and where they are now.
Last September, the TV star and heiress Paris Hilton tweeted the newly emerging coin called Lydian, saying: “Looking forward to participating in the new @LydianCoinLtd Token! #ThisIsNotAnAd #CryptoCurrency #BitCoin #ETH #BlockChain.” The tweet has since been deleted, but not before reports looking into…