I love it when non-tech companies find a way to integrate technology into the fabric of modern life. That was evident when Carnival cruise lines came up with a wearable for ocean cruises last year. And it happened again this week when Germany’s 140-year-old Henkel launched its Salon Labs technology to bring hair salons into the digital age.
The technology allows beauty salons to analyze your hair’s molecular structure and get a recommendation from the Schwarzkopf Professional beauty consultants for the right kind of shampoo.
The salon can then generate the shampoo on the spot with a machine that can make hundreds of different variants.
Henkel Beauty Care will show the tech at CES 2018, the big tech trade show in Las Vegas this week. In an interview with VentureBeat, Henkel marketing executive Marie-Ève Schröder said the new tech brings objective and data-driven expertise to the subjective art of caring for your hair. It enables truly custom hair products and services and helps the salon develop a deeper ongoing relationship with a customer, who can come back for multiple steps in a hair care plan.
“We want to reinvent hairdressing,” Schröder said. “We realized the world is changing so fast. Even a company like ours should explore new things.”
Düsseldorf, Germany-based Henkel brought together a variety of disciplines to create the Schwarzkopf Professional SalonLab, which is a full ecosystem for quantifying and customizing hair care. It takes…