Google has announced that it’s rolling its new Search Console to website owners globally.
Formerly known as Webmaster Tools, the Google Search Console is a place where those in charge of maintaining websites can analyze their site’s indexing on Google Search, view analytics, peruse inbound links, submit and remove content for crawling, monitor malware, and more.
The internet giant has been beta testing a new interface with some users since at least July, but the company didn’t officially unveil the new incarnation until early August. Starting from today, the company will make both versions of the Search Console available — so you can basically flip back and forth between versions until the new one is ready to exit beta.
In terms of what you’ll find in the new Search Console: Well, there is a new Index Coverage report, for starters, which provides insights into how URLs from across a specific site are indexed while providing reasons as to why a particular URL may not be indexed. Indeed, you can click on an error URL to view page details and links to diagnostic tools.
Arguably the most important facet of the new Search Console, however, is the enhanced date ranges for analyzing historical data in Search Performance reporting, something that has been a major issue for webmasters for a while. For the uninitiated, Search Performance reports highlight metrics on site performances on Google Search, including average position in search results, total impressions, and clickthrough rate (CTR).
Moving forward, webmasters will be able to access up to 16 months of data, which…