FRVR has made its name as a publisher of lightweight HTML5 games such as Basketball FRVR, which has been played more than 5.6 billion times. And now it has raised $3 million in a round of funding led by Accel Partners.

The Malta-based game publisher will use the money to expand its games to new markets and platforms and continue its team growth. FRVR creates games for both chat and “post-app store” platforms like Facebook Messenger.

Besides Accel, other investors include Makers Fund and angel investors, along games industry luminaries Paul Heydon and David Helgason, the founder of Unity.

Above: FRVR Cave

Image Credit: FRVR

FRVR believes that the way consumers engage with gaming and entertainment media is rapidly changing, with users’ time at an all-time premium. As a result, there has been a rapid rise in the post-app store games market, comprising of a multitude of new game distribution channels.

The likes of Facebook Messenger, WeChat and Telegram have opened up their platforms to third-party content, allowing games and other content to be brought directly to consumers inside the apps where they are already spending their time. Hyper-casual games thrive in these channels, being aimed at the widest audience possible.

Above: FRVR CEO Brian Meidell

Image Credit: FRVR

FRVR is not so different from hyper casual game publisher Voodoo, which reportedly raised $200 million from Goldman Sachs. But clearly, Voodoo has a much higher valuation.

In hyper casual, new titles must be small, quick to load, and run smoothly across a range of platforms. Games publishers need to develop compelling models and…