FRVR has made its name as a publisher of lightweight HTML5 games such as Basketball FRVR, which has been played more than 5.6 billion times. And now it has raised $3 million in a round of funding led by Accel Partners.
The Malta-based game publisher will use the money to expand its games to new markets and platforms and continue its team growth. FRVR creates games for both chat and “post-app store” platforms like Facebook Messenger.
Besides Accel, other investors include Makers Fund and angel investors, along games industry luminaries Paul Heydon and David Helgason, the founder of Unity.
FRVR believes that the way consumers engage with gaming and entertainment media is rapidly changing, with users’ time at an all-time premium. As a result, there has been a rapid rise in the post-app store games market, comprising of a multitude of new game distribution channels.
The likes of Facebook Messenger, WeChat and Telegram have opened up their platforms to third-party content, allowing games and other content to be brought directly to consumers inside the apps where they are already spending their time. Hyper-casual games thrive in these channels, being aimed at the widest audience possible.
FRVR is not so different from hyper casual game publisher Voodoo, which reportedly raised $200 million from Goldman Sachs. But clearly, Voodoo has a much higher valuation.
In hyper casual, new titles must be small, quick to load, and run smoothly across a range of platforms. Games publishers need to develop compelling models and…