When my friends come to me asking which smartphone or laptop they should buy, I almost always recommend an Apple product–the latest iPhone or MacBook. I recommend these products not just because they are Apple’s best, but because as someone who covers technology for a living, I believe that for most people, Apple offers better products and solutions than its competitors.
Yes, Apple’s products are more expensive than many, “but you get what you pay for,” I frequently explain. In the case of iPhones, they generally have the fastest smartphone processors on the market, sport arguably the best industrial design, and have the most refined and stable operating system. I attribute similar qualities to Apple’s MacBooks, although my recommendation for those also include the line, “you’ll pay a little more up front, but they’ll last you twice as long as a PC laptop.”
Of course, this week Apple introduced its newest iPhones, the iPhone XS, XS Max, and XR. Once again, journalists, analysts, and armchair Apple pundits have taken to social media to state that the new iPhones are Apple’s best products ever.
Yet I no longer think this is a true statement. I now believe the best product Apple offers is intangible, yet far more valuable than a flagship smartphone. The best product Apple has–and the single biggest reason that consumers should choose an Apple device over competing devices–is privacy.
In 2018, no issue is more important than user privacy–or the lack of it. We’re tracked by private industry on an unprecedented scale, with major corporations having so much data about us–much of it…