USA Today has chosen one of its own to lead its highest ranks. Maribel Perez Wadsworth, a two-decade veteran of the company, will take the paper’s reins as its new publisher. Up until now, Wadsworth was president of the entire USA Today network, in addition to overseeing its content strategy. She’ll continue leading those efforts in her new role.
Wadsworth joins USA Today’s newly appointed editor-in-chief, Nicole Carroll, in a move that puts women in three of the company’s top leadership positions, including executive editor Patty Michalski. The new publisher says she plans to focus on expanding the outlet’s digital growth and doubling down on investigative and enterprise journalism. Wadsworth began her career as a beat reporter for the Rockford Register Star, a role she said is still very much part of her DNA. “Once a reporter, always a reporter,” she says.
Wadsworth’s background at the USA Today network included building digital products and helping the company’s innovation efforts. “We’ve grown our consumer revenues pretty significantly,” she says. She plans to continue that with her new role as publisher. USA Today, she says, has been experimenting with many different revenue models. It has a few audio projects–including serialized podcasts–on the horizon, as well other skirmishes in video, mobile, and membership.
Exploring New Revenue Models
As I wrote a few months ago, membership and subscriptions have resurfaced as a promising revenue engine for the journalism business. Companies like the Washington Post, the New York Times, the Wall Street Journal, and the Financial…