eBay has announced plans to acquire Terapeak, an online platform that helps eBay, Amazon, and Shopify sellers grow their online sales. Terms of the deal were not disclosed.
Founded out of Victoria, Canada in 2002, Terapeak leverages data around supply, demand, and pricing in order to arm merchants with the information to sell their goods. For example, sellers can know in advance what kinds of products are selling well and the optimum prices to charge, while garnering insights into the competition.
Aside from a free trial period, Terapeak offers three core pricing tiers: a $12 / month “Research” plan, which includes access to years’ worth of sales data and price trends for millions of goods; the $10 / month MySales Pro, which offers more limited access to sales data; and the $3.58 / month SEO Pro plan, which is more about optimizing your products for search engines.
Terapeak customers are able to connect all of their eBay, Shopify, and Amazon seller accounts and track sales through a single dashboard. This also allows them to compare the performance of products and categories across marketplaces, thereby gleaning insight into what’s working and what’s not.
eBay and Terapeak have actually had a data partnership in place since 2004, and the duo announced an extension to this agreement last November, so today’s news may not come as a complete surprise.
Once the deal is concluded, eBay said it plans to “begin integrating certain functionality from Terapeak” into the eBay Seller Hub, which is where eBay merchants can access sales and inventory data…