Accounting and tech consultant Deloitte released its predictions for the technology industry in 2018, covering topics from the growth of augmented reality to the triumph of live programming on the Internet.
The predictions are part of the company’s 17th annual Technology, Media, & Telecommunications report. Some of the predictions are for tech growth in 2018, while other predictions refer to growth in future years.
“We have reached the tipping point where adoption of machine learning in the enterprise is poised to accelerate, and will drive improved business operations, better decision making and provide enhanced or entirely new products and services,” said Paul Sallomi, vice chairman of Deloitte, in a statement.
Here’s the nine major predictions and the explanations for them:
- Deloitte predicts that more than a billion smartphone users will create augmented reality content at least once during 2018, with 300 million doing so monthly and tens of millions weekly.
- Ad blocking will gain momentum. Three quarters of adults in North America engage in some form of ad blocking already, though only 10 percent engage in four or more types of ad blocking. Millennials (aged 18 to 24) are 70 percent more likely to have four or more forms of ad blocking than the average adult. Consumers who are young, highly educated, employed, and have higher incomes are more likely to be heavy ad blockers.
- Live events are still king. U.S. TV viewers watch about 1.1 billion hours of live TV daily, and live broadcast and events will generate over $545 billion in direct revenues in 2018. Broadcast TV ads and…