Over two years after leaving Aol (now known as Oath) back in September 2015 to build a new startup, serial entrepreneur Ryan Block, with co-founder Brian LeRoux, is finally taking the wraps off the new venture: Begin, an intelligent app designed to help you keep track of things that you have to do, and when you should do them, as they come up in the stream of a messaging app.

By extension, Begin is also solving one of the more persistent problems of messaging apps: losing track of things you need to remember in the wider thread of the conversation.

Begin is launching today as an integration on Slack — which also happens to be one of its backers, by way of the Slack Fund .

Taking tasking apps to task

As you might have already seen, there are a lot apps out there today to help you track tasks and larger work you have to do, from software based around project management and specific to-do lists like Asana, Todoist, Wrike and Microsoft’s Wunderlist/To-Do, through to those geared more to planning performance management, like BetterWorks.

The problem is that while some people have found these various dedicated apps useful, for a good proportion, task apps are where tasks go to die. Block — despite a pretty productive resume that includes editor of Engadget, co-founder of Gdgt, and VP of Product at Aol — was one of the latter group.

“Every time I’ve ever tried using a task management app I found it sad and discouraging to use,” he said. “You just end up getting a massive backlog of tasks and you lose sight of what’s really important.” (I’m guessing he is not the only one: the…

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