(Reuters) — Australia’s competition regulator said on Monday it would investigate whether U.S. online giants Facebook and Alphabet Inc’s Google has disrupted the news media market to the detriment of publishers and consumers.

Like their rivals globally, Australia’s traditional media companies have been squeezed by online rivals, as advertising dollars have followed eyeballs to digital distributors such as Google, Facebook and Netflix Inc.

The government ordered the probe as part of wider media reforms, amid growing concern for the future of journalism and the quality of news following years of declining profits and newsroom job cuts and the rise of fake news.

“We will examine whether platforms are exercising market power in commercial dealings to the detriment of consumers, media content creators and advertisers,” Australian Competition and Consumer Commission (ACCC) Chairman Rod Sims said in a statement.

The inquiry also would study how Facebook and Google operated to “fully understand their influence in Australia”, he added.

A Google spokesman said, “We look forward to engaging with this process as relevant.”

Facebook did not immediately respond to a request for comment.

The idea for an ACCC investigation was hatched during media reform negotiations in parliament earlier this year, which resulted in a relaxation of ownership laws to allow the country’s big players to boost their market share to better compete against online disruptors.

Independent media analyst Peter Cox told Reuters it was unclear what measures the competition regulator could recommend to the government…

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