When workflow management platform Asana announced a $75 million round of funding in January led by former Vice President Al Gore’s Generation Investment Management, the startup didn’t give much of an indication of what it planned to do with the money, or what it was that won over investors to a new $900 million valuation (a figure we’ve now confirmed with the company).
Now, Asana is taking off the wraps on the next phase of its strategy. This week, the company announced a new feature it’s calling Timeline — composite, visual, and interactive maps of the various projects assigned to different people within a team, giving the group a wider view of all the work that needs to be completed, and how the projects fit together, mapped out in a timeline format.
Timeline is a new premium product: Asana’s 35,000 paying customers will be able to access it for no extra charge. Those who are among Asana’s millions of free users will have to upgrade to the premium tier to access it.
The Timeline that Asana is making is intended to be used in scenarios like product launches, marketing campaigns and event planning, and it’s not a matter of a new piece of software where you have to duplicate work, but each project automatically becomes a new segment on a team’s Timeline. Viewing projects through the Timeline allows users to identify if different segments are overlapping and adjust them accordingly.
Perhaps one of the most interesting aspects of the Timeline, however, is that it’s the first instalment of a bigger strategy that Asana plans to tackle over the next year to supercharge and evolve its…