Prime members worldwide purchased more than 100 million products during Prime Day, making it the biggest sales day in Amazon’s history.

Last updated on July 18, 2018, at 3:25 p.m. ET

Posted on July 18, 2018, at 3:16 p.m. ET



Prime Day this year was “the biggest shopping event in Amazon history” as members bought more than 100 million products over a 36-hour period, the company announced.

The benchmark was set despite rolling site glitches that left anxious shoppers looking at photos of Amazon employees’ dogs. Still, the company reported that on Tuesday, the first 10 hours of Prime Day grew faster than the first 10 hours of last year’s Prime Day.

The company also said Wednesday that customers purchased “millions” of Fire TV devices and more than 5 million items in its toys, beauty, computer accessories, apparel, and kitchen categories during the shopping event. Prime Day was also “the biggest event ever” for Echo devices with screens, Echo Show and Echo Spot, the company added.

“Amazon’s site glitches didn’t negatively impact sales with the company revealing sales were higher than ever,” Taylor Schreiner, director of Adobe Digital Insights, told BuzzFeed News in a statement. “And photos of employees’ pups successfully mitigated some of the negative sentiment around the online retailer’s site difficulties.”

Many large Amazon sellers also saw an uptick in sales.

[SOURCE]