Virtual reality may be stalled with consumers, but it might be catching on with enterprises. That’s one of the messages delivered recently by the “extended reality” team at Accenture, the big tech and business consulting company.
Extended reality applies to augmented reality, virtual reality, and mixed reality applications. To see a company like Accenture embracing extended reality is encouraging for the fledgling technologies, as Accenture is the largest digital agency in the world, with 40,000 people in that particular practice. And it has a total work force of 425,000 consultants.
I interviewed a few members of Accenture’s Silicon Valley and Los Angeles teams at the VRX 2017 event, where we talked about the big consulting company’s efforts to establish VR beyond gaming. The company has hundreds of people working on extended reality technologies, and they’re putting in place the resources, processes, and technology to help businesses take advantage of VR and AR.
While consumer adoption of VR is slow, Accenture’s Jason Welsh, managing director of Accenture Extended Reality, said, “The enterprise will drive adoption. A year ago, people were playing around. This year, we are seeing metrics on return on investment.”
That’s because many enterprise applications don’t need the gee-whiz graphics quality of high-end VR games. If you’re training someone how to drive a forklift, you might do perfectly fine with a $400 Windows mixed reality…