A company that makes diapers for the adult baby/diaper lover fetish community (known as ABDL) gave up on its attempt to trademark the term “ABDL” on Thursday after message boards for the community exploded in anger last week.

Rearz, a Canadian-based supplier of adult diapers with cutesy patterns and other adult baby accessories, like pacifiers, told BuzzFeed News, “we had no malicious or strange intentions in trying to register it, but obviously it struck a nerve with people. This is a community we love and serve, and we don’t want to make people feel less valuable.”

Adult babies/diaper lovers are, as their name suggests, adults who enjoy role-playing as babies or simply wearing diapers. For some people, this is sexual; for others, it’s not. There’s a wide spectrum of ABDLs — some people want to role-play as babies; some are only interested in the diapers and not the rest of the age-play. Some want to wear the diapers, some want to just see others wearing them. There are teen ABDLs and older ones, and the community includes people of all gender identities and sexual orientations.

Rearz filed to trademark “ABDL” in October 2017, but it was only this week that someone in the community noticed. At this discovery, the /r/ABDL subreddit filled with angry threads about Rearz’s trademark filings. “This is scummy. Period,” wrote one user. In another thread, angry ABDL redditors planned to ruin Rearz’s standing on Facebook by rating it one star on its business page. On a forum for adult babies called ADISC.org, one adult baby said, “Rearz is now off my shopping list.” People…

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