SEO remains one of the hottest topics on the internet. Why?
Because webmasters are continually fighting to get search traffic – the better your pages are for search engines, the higher chances you have to rank your content, including the more traffic you’ll drive to your site.
That’s not all; it reasonably means that you’ll be making a lot of money.
It doesn’t mean whether you are in blogging, content marketing, associate marketing, social media, or e-commerce, the test is the same.
Every website partner is searching for the right skills required to make their sites perform better in SERPs.
However, while implementing SEO strategies, one area maximum people often fail to give adequate attention to is mobile SEO.
In today’s marketing period, mobile marketing is becoming increasingly popular. Any marketer who’s not despite paying attention to mobile traffic is not doing SEO correctly.
As more people are starting to use mobile devices for every task that used to be only possible on the desktop, one thing has become apparent:
The mobile web is steadily taking over the internet.
And, I’m not talking regarding just surfing the net. I’m talking about everything from browsing social networking sites, monitoring emails, collaborating with teams, and making purchases.
According to statcounter.com, mobile browsers use 53.03% of the total number of people who reach the internet, while desktops have 42.19% and tablets have 4.78%.
Besides, in an article on the Hallaminternet blog, Jonathan Ellis stated that:
“In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse the internet. On average, the combined number of mobile and tablet users finally surpassed the number of desktop users globally, and the upward trend is continuing.”
it’s important for site owners and internet marketers to pay extra attention to the mobile variant of their sites so that they will profit more from those mobile users.
However, just like desktop marketing, mobile marketing requires the right SEO tactics to get you a significant position in SERPs.
Sadly, a lot of marketers still make substantial mobile SEO mistakes that end up robbing them of a significant chunk of internet traffic – thereby leaving a lot of on the table.
What Are These Mobile SEO Mistakes?
1. You’re Not Applying A Responsive Design
What exactly is a responsive web design, including why does it matter?
Ording to HuffingtonPost:
“A sensitive design simply means a website that has been created so that all of the content, images, and construction of the site remains the identical on any device. For example, when a user accesses a site on their desktop, they are becoming the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will withdraw to fit on the smaller screen.”
In 2015, Google started taking a website’s mobile presence as one of its ranking factors – this alone can justify why using responsive design is essential.
Typically, one of the purposes, why responsive blogs perform better in search rankings, is because they present a better user-experience over websites that are not mobile-friendly.
Additionally, Google likes the experience that responsive sites use a single URL as opposed to using different URLs for separate versions of a website.
Among a responsive site, you no longer have to worry about creating different websites for different devices; your website will run correctly on all devices.
Apart from all these indisputable facts, there are also other vital purposes why you should instantly switch to a responsive design right now.
- Enable you to reach extra clients and customers on smaller devices.
- Decrease labor and costs as you no longer have to run separate websites for various devices.
- Track plus report analytics from one place.
- Increase customer satisfaction, which will finally lead to higher sales and conversions.
- Stay ahead of the race as over 44 percent of fortune 500 companies not yet mobile-ready
2. Your Mobile Pages Load Slowly
Only as people who access your site on desktop computers hate slow loading pages, so do mobile users.
According to Think With Google:
“Slow loading sites frustrate users and negatively impact publishers. While several factors affect revenue, our model projects that publicists whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than these whose sites load in 19 seconds.
The same study also mentioned 25% higher ad viewability and 70% longer average assemblies for sites that loaded in 5 sec vs. 19 sec.
If your site takes too hard to load, visitors might leave before they’ve even seen anything.
Apart from irritating visitors, Google also punishes slow loading pages including ranks them very weak in SERPs.
In a blog post on that Appticles blog, Alexandra Anghel said that “when your mobile website or app is cumbersome or slow, 29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.”
Below are the necessary things you can do to boost your mobile page speed:
- Reduce server response time.
- Load above the fold content before below the fold content.
- Enable browser caching.
- Optimize your images.
- Activate Google AMP.
3. You Have Blocked Files
Internet marketers know how critical search engine indexing is to their website search experience. That is why they always do their best to help the search engines to accurately crawl and index their sites, spending time and cash in off-page and on-page optimization such as website structure, content, links, meta descriptions, tags, image optimization, etc.
But, while it’s evident that high-quality website optimization is supreme to success in search, not paying attention enough to the standardized aspect of SEO can be disastrous.
Let’s focus on one of those sessions right now – robots.txt.
Robots.txt is merely a text file whose function is to instruct search engine robots how to crawl properly and index web pages. Typically, the robots.txt data is placed in the top level directory of your site so that the bots can easily access its instructions.
Regrettably, in an attempt to optimize a site and rank higher, some site owners make a big SEO blunder by shutting out the Googlebot from indexing their files.
And if your robots.txt file disallows the Googlebot from accessing crucial elements of your site, your rankings will drop.
To prevent this potential disaster, regularly check your robots.txt files to see that no essential parts are disallowed. You can also test your robots.txt data on the Google Search Console to be assured that all is well.
4. You Don’t Have Rich Snippets
Let me ask you a question:
Have you ever saw that when performing a search on Google, some listings often look more attractive plus sexier than others?
Rich snippets take relevant information from your blog and present them on your website’s listing in the search results, apart from the usual page title, URL, furthermore meta description. This additional information can include star ratings, images, author knowledge, etc.
Rich snippets are often neglected in SEO strategies, including this is because they are more tedious to implement than traditional on-page SEO tactics. However if you can spend a little time practicing how to use them, it will be well deserving it in the end.
According to Search Engine Land, adding this extra piece of information to your Google search listings catches the eyes of viewers, and they can increase your click-through rates by 30 percent, even if you’re not holding the first position.
Google loves websites or blogs that provide productive, accurate, and instant answers to queries. If you want to be the website that provides those immediate answers, you should use Schema.org on your site.
Finally, using these kinds of rich snippets increases your CTR because it makes your site more attractive to users. Google tends to reward specific helpful additions.
5. Multimedia Content Is Causing Problems
Adding videos plus multimedia content to your site is a great way to make your blog posts also better more engaging. However, you need to be confident that your website can play this content without any issues.
In a situation where that multimedia slows down your site’s speed or isn’t playable, this could pose a significant challenge to your mobile marketing efforts.
Back in the day, all the videos you’ve ever watched on the internet were channeled via a 3rd party plugin such as RealPlayer, QuickTime, or Flash. With these excellent plugins integrated into the various available web browsers, almost invisibly, the viewer wasn’t concerned about how they saw the video.
Nowadays, difficulties occur when the audience suddenly attempts to see a video on an unsupported platform. That is especially problematic for mobile users who may not be using a supported browser.
One right way to defeat this problem is to follow Google’s advice by using HTML5, especially if you need to display animated content on your website.
With an ever-growing number of people viewing video content about mobile devices, ensuring video can be seen on each machine and with any browser should be of great concern to each webmaster.
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Mobile SEO Mistakes
Because the mobile internet is so universal, optimizing the mobile version of your website will not only increase traffic, it will also go a long way in enhancing your income as well.
Do not wait till you’ve lost your users before implementing changes on your site. People love places that load fast, have responsive designs, and have apparently been optimized for their particular platform.
And in doing this, Google will reward you.
Implement the tips we should provide in this post. You will surely notice some level of development in your SERPs.
What things do you do to promote your mobile SEO? What tips can you attach to this list? Let me hear your thoughts in the comments below!