If you are a small firm owner or leader hoping to build an authentic, reliable brand around your name, here are four tips on how to make so.

1. Begin with the why

Why have you picked to do the business you are doing? After all, not everyone is able of maintaining a leadership role in a firm. When developing your brand, consider what is honestly inspiring you. Simon Sinek is an NY Times Best Selling Author on policy and brand development; he encourages business owners: “People do not buy what you do; people buy why you do it. And what you do just proves what you believe.”

As a small company leader, establishing clear motives simplifies decisions. But it also builds trust — and trust is more necessary than ever when seeking to grow a small business. The American workforce is shifting, and studies have proved that millennials care more about who they work for. Why people are working than people do what they do and how they do it. Uttering why you have decided to apply your time and energy to a small business builds a strong foundation for your brand.

2. Be genuine

Emerson once addressed, “What you do speaks so loudly that I cant hear what you say.” We live in an age of unparalleled clarity. Corporate scandals and public shaming are frequent, and for both corporate and individual brands, it can be harmful. To make sure you stay sharp of this reputational confusion, be open and honest with your audience and guarantee your brand is genuine. The genuine is a portrayal of yourself.

3. Proactively publish content

If you need people to see specific, positive content about you while they turn to search engines, then you need to produce the content you require them to find. Here are four steps to do so:

Design a Personal Website & Blog

Your website can be as secure or as complicated as you’d like. The purpose is to create sure you own your domain name and publish content to it regularly. A personal website is also a great centerpiece where you can include links to other prominent sites, news articles, and social media accounts.

Write for Your Business

In a leadership role, it’s likely that you have access to the business website. Can regularly write about firm news, industry happenings, or awards and accolades.

Industry Publications & Forums

Probabilities are, there are several publications in your industry that would love to advertise your insights. These sites will usually comprise a bio and allow you to place links back to your website as well as your firm site. You can even work out the many industry-specific panels which function as a Q&A are. So you can showcase your experience by replying questions or asking a few of your own.

Press Releases & Public Relations

If you have a PR team or connections with local or national media, make sure you’re  advertising professional awards and honor.

4. Be search engine savvy

Search Engine Optimization is the branch of marketing. It deals with structuring web pages to look favorably in non-paid search engine outcomes. So, how do you make sure you are search engine savvy?

First, use terms or phrases that you expect somebody to search for on sites you’d like to look at your search results. Second, link related pages concurrently with hyperlinks. Google uses highly advanced algorithms to determine how similar web pages are to an appropriate query. But publishing content that covers your name and interlinking content on settled, authoritative sites is unquestionably a best practice. Eventually, you may want to do that by yourself, but you could also automate the process with software, buy a personal branding service to help.

As a small business leader, your status can impact your company’s recruitment, sales, investors, and customer relations. By clearly explaining your motivation, being genuine, publishing constant content, and optimizing it well. You can leverage your brand to showcase information, cultivate trust, and create possibilities for growth.

Stephen Van Delinder is a Co-founder of Reputation Resolutions, an online reputation management company that serves individuals and companies in restoring, building, and managing their online reputations and brands. Armed with certifications in Digital Marketing from New York University, Google, and Microsoft, Stephen utilizes his knowledge of online reputation administration to help people and companies look their best online.

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