The year 2017 will likely be remembered for many things across the technology spectrum, from major breakthroughs in artificial intelligence (AI) and milestone moments in autonomous vehicles to Amazon conceding that a major offline presence in groceries was needed to compete in retail.
But buried within the big headline-grabbing stories of the year were microtrends that sprang up almost by surprise. And one of those relates to the humble podcast.
Though the podcast is far from a new medium, 2017 saw a surge of activity related to the audio broadcast format.
A couple of weeks back, Apple finally launched its podcast analytics feature so creators can garner more data about how their listeners consume podcasts on iOS devices and can gain potentially valuable insights into their listening habits.
This could be a game-changer not only in terms of how podcasters use data to inform their handiwork but in their ability to attract revenue by giving advertisers more information about listeners.
When the feature was quietly announced at WWDC back in June, some of those in the know suggested that Apple’s podcast analytics tool was the biggest thing to have happened to podcasting in quite some time, given that Apple’s mobile platforms still play a pivotal role in the podcast industry.
It may look obscure, but this is the biggest thing to happen to the podcast business since Serial first went nuclear https://t.co/4tWfvckKM9
— Matthew Lieber (@mlieber) June 10, 2017
But Apple’s announcement was really the cherry on the cake for a year that saw interest in podcasting hit new heights in…