The SEO world changes fast.
Every week, Google delivers new changes into its search algorithm.For this purpose, the link building strategies that work today stop working as time goes by.
In 2017 alone Google executed at least four significant updates to the algorithm along with many many more small adjustments
To adapt to the brand-new changes, you will need to rethink your link building strategies.
In this article, I will show you ten algorithm-proof link building strategies you can safely use in 2018 to improve your website and attract more organic traffic.
What You Will Learn
- 10x link building strategies that deliver high-quality links
- How to use the news to attract dozens of high-quality links fast
- Why taking advantage of peoples egos is a crucial link building strategy
- And most importantly… how to improve your search traffic in 2018
10 Link Building Strategies For 2018
….but you should only use 3.
Because it’s easy to get bewildered and this tutorial is quite detailed.
So I suggest you see through it all and pick your favorite three link building strategies.
Then from the 3 picks the one that is the easiest and fastest for you to execute and do that first.
That will stop you from becoming distracted and help you to fast track your results!
#1 – Guest Blogging – Yawn!
Guest blogging is one of the most famous, most straightforward, and maximum effective link building strategies there is.
The idea of guest blogging is simple:
- Produce a high-quality piece of content
- Add some links in the content piece pointing to your site
- Get the article published in another location, first one with a high DA
I won’t lie to you;
Guest blogging isn’t whatever it’s used to be a few years ago.
Back before, you could use guest blogging as a link exchange without adding much value to the readers.
More lately, however, Google learned the way some people used guest blogging with the intention of “hacking” their algorithm, leading to Matt Cutts (Google’s former Webspam team leader) to say guest blogging was dead.
That description, nonetheless, ended up being nothing but a threat. Guest blogging, when done with good intentions, still works.
Most websites–both large and small–generally accept links within the content and in the author bio, and these links still provide excellent value.
The former is very useful, as it can be used with a more natural and better-targeted anchor text, but seldom is forbidden. The latter is widely accepted, notwithstanding not being as useful as the former.
Alex Turnbull, the author of Groove, used guest blogging as his main link building and content marketing advertisement tactic to grow his business to reach over 1 million people.
After declaring in sites like OnStartups, Shopify, KISSmetrics, Buffer, AngelHack, and Copyblogger, Alex ended up pulling more than 10,000 subscribers on Groove’s blog, which drove revenue plus growth up.
Another company that was able to drive significant growth thanks to their guest blogging efforts was Buffer.
Leo Wildrich, co-founder, and former COO published 150 guest posts in the first nine months of the company’s presence, driving over 100,000 signups.
there are five steps you want to follow to get excited about guest blogging:
- Find your prospects
- Qualify the right blogs
- Create the content
- Build relationships
The straightforward way to do that is with NinjaOutreach that makes the entire process easy.
But you can also do it the “good old-fashioned” way-
Find Your Prospects
The first step to making started with guest blogging is to find your prospects. These are the websites wherever you are going to publish your piece of content.
Ideally, you need to publish in sites with high DA (domain authority) and high traffic.
use some of the following footprints:
- “guest article”+ Keyword
- “Add Guest Post.”+ Keyword
- “Submit Guest Post.”+ Keyword
- “Submit a Guest Article.”+ Keyword
- “Guest Post Guidelines.”+ Keyword
- “become a contributor.”+ Keyword
- “contribute to this site.”+ Keyword
- “Add Content”+ Keyword
- “write for us.”+ Keyword
- “write for me.”+ Keyword
- “submit your writing.”+ Keyword
- “submit article”+ Keyword
let’s say you wanted like to publish a piece of content about tourism in London.
That is how the results on Google would look like:
Open Excel, and create a list of all the sites you find.
Qualify The Blogs
Relish the first website in your list, and go to the Site Explorer.
Once you are beyond, add the website you want to analyze furthermore click on the orange loop icon.
In the menu, choose the number that you see in the center of the screen, below the DR sign.
Add these numbers to your list including repeat the process continuously you have the DA of every site.
If you want to get an estimate of the traffic the websites get, you can also run the sites in SimilarWeb.
In there, add each sight to the top search bar.
Scroll down, and under “Traffic Overview,” copy the number that shows in “Total Visits” and pastes it into your Excel sheet.
Of course, all of this takes a lot of time:
Which is why you should use the NinjaOutreach trial for your first operations that won’t fetch you a penny and makes all of that in a some of the clicks-
Among the list of websites, go to each site and contact the administrator to check if they are interested in your pitch.
To reach each blog, you can use the following template:
Subject: Writing for SITE
I was checking out [SITE] today and found the guest post you published from [GUEST POSTER’S NAME].
I just shared it with my audience.
I’d love to be your next guest author. Here are some topics that I think would do really well with [SITE] readers:
- 1st Topic
- 2nd Topic
- 3rd Topic
Do any of these ideas look good? Let me know your thoughts.
I highly recommend that you customize that a little bit and also take a peek at any specific guest post guidelines they may have.
Creating Incredible Guest Post Content
Once you get admitted, start creating the content.
As always, write with the blog’s audience in mind. If you want to dig into the site’s audience, read the remarks from previous articles and check the posts that got the many shares and comments.
Don’t hold anything back, write everything you know about the subject.
Add quotes, links to different relevant articles from the site, add images and anything you have to make the piece magnificent.
Once you complete writing it, send it their way.
A fabulous thing about guest blogging is that it helps you develop relationships with the blog managers.
Creating a network is essential if you ever need help supporting a specific piece of content from your site and you require to publish often in a high-authority site.
Even though the whole guest blogging process can be pretty tiring, you can use automation to guest post faster.
BONUS TIP: Engage Their Audience
One of the commonly overlooked benefits of guest blogging is the ability to open direct communication with someone else’s audience.
What does that mean?
Well, it indicates that you should-
- Respond to all of the remarks on your guest post individually
- Monitor shares on social media before reply to say thanks
- Setup Google Alerts for the URL to engage anywhere it gets shared
If you do those three things alongside your guest post, you will accelerate your results.
This Section In Short
Guest blogging can take some time, and due to the amount of content you have to create, it can get messy.
- Find your prospects with the help of the Google footprints I previously shared
- Then, qualify every blog you found to make sure you are pitching to the right place.
- Reach out to the right people using the template I shared as a basis.
- Send your guest post and get it published.
- Engage with their audience as much as possible.
It can be a pretty long winded process, but it is an effective one.
To save time and money you should use the 14 day free NinjaOutreach trial to execute your first campaign.
It will cost you precisely nothing and allow you to find, qualify and reach out to hundreds of blogs in just a few clicks.
#2 – Broken Link Building
Most websites have hundreds, if not thousands, of links. Many of them link internally, while others do it externally.
For whatever reason, these links can easily break and stop working.
Most website owners don’t realize this when it happens, and it can break their user experience, reputation, and SEO.
Finding broken links represent a magnificent opportunity for you to build a relationship with the website owner, add value, and most importantly, get a high-quality link.
All of that makes this one of my favorite types of link building.
Broken link building is the tactic Nikolay Stoyanov used to acquire 15 links in 1 day with a 15% conversion rate.
The people of Your Outreach also used broken link building to help one of their clients in the drug rehab niche (a very competitive one) quadruple their organic traffic in under a month.
It really is one of the most under utilized link building strategies in my opinion.
The process of finding and fixing broken links is straightforward:
Define A Target Website
The first step is to define the website where you want to get a link from.
You can pick any website you want, but I’d recommend you be realistic about your expectations.
The chances of getting a link from Inc or The New York Times after you find a broken link are slim to none.
The best websites where you can get a link from are personal blogs and small companies’ blogs.
The owners and managers will be grateful for your help, and they will likely thank you with a link.
Finding The Broken Links
Once you have created the list of the websites you want to get a link from, you need to start searching for the broken links.
Check My Links is a useful Chrome Extension that finds for links within a specific page.
This tool works great if you have a page with lots of links, like an article with a list of recommendations or a resource page.
For example, let’s say you sold cooking tools. This page features a long list of tools they recommend.
In this page, you’d click on the Check My Links extension and wait until the tool analyzes the whole page.
Unfortunately, on this page, the tool didn’t find any broken links.
It’s a good habit to search for broken links on every website you usually visit, so you become aware of the opportunities available.
In every page you do find a broken link, you need to create a list where you add each link from each page you search. You will use this later on.
If you find this process too time-consuming and prefer to search for broken links within a site, regardless of where the link is located, you can use Ahrefs.
Ahrefs will analyze the site thoroughly and will make a list of all the broken links it has.
To do so, go to Ahrefs’ Site Explorer and add the website you want to analyze in the main search bar in the middle of the page.
Then, go to Backlinks > Broken.
In this page, you can see all the broken inbound links the website you are analyzing got.
This represents a massive opportunity to pitch the site that linked to the one you are analyzing to get a link from them.
Export this list and save it to a separate Excel sheet.
After you are done with this, go back to the left-side menu, and click on
Outgoing links > Broken links.
There, you will find all the broken outbound links from the site you are analyzing.
You can use this list of links to let the website owner know about them.
If the page they linked to still exists, let them know about it.
After you do so, you can also recommend a similar page on your site that’s similar. Later I will show you a template you can use for this purpose.
Just as you did before, export this list.
Finally, you are going to find all the internal broken links. To do so, click in the search menu bar under Pages > Best by links.
There, click on the third button from the left, and click on “404 not found.”
In here, you will find the list of all the internal broken links organized by its URL rating.
This means, the higher a page is on the list, the more link authority it carries. Therefore, if you can get a link from a top page, you will get an important link boost.
As you did before, export the list of links and save it on your sheet.
Repeat the process for every site you want to get a link from.
Contacting The Blog Manager
Once you finished analyzing all the sites and pages, it’s time to contact the blog owner or manager to let them know about the broken link.
Your first goal should be to create a relationship and build some trust.
If you have a page that’s relevant to the page where you find the broken link, then let them know about it.
Don’t do it to get a link; do it to help them have a great page for their readers.
If you don’t have something relevant to offer, focus on fixing the broken link at hand. It’s likely you will find more opportunities later on to ask for a link.
You can use the following template to contact the blog manager:
Hi [MANAGER NAME],
I was searching for some information on [INSERT TOPIC] today when I found your [PAGE TITLE].
I liked it a lot, I already shared it with my Twitter following.
By the way, I recently published something relevant to your [INSERT TOPIC with URL].
It could be a nice addition to your page.
Anyway, I hope this helps.
Send this template to every owner or manager you have found on every site on your list.
You’ll be amazed at the types of responses you receive from people!
This Section In Short
The key to broken link building is gaining the right sites to pitch, so to begin, start by picking websites that you’d need to get a link from.
I favor using Ahrefs as it’s more scalable.
- Once you have established the website you want to analyze, add it to Site Explorer.
- Start the analysis by clicking on Backlinks > Broken.
- The links you find on this page are previous pages of the website you are analyzing that don’t exist anymore, but that still get a link.
- You can use those links to pitch the linking website to replace it with one that points to your site.
- Then, go back to that left-side menu, and click on Outgoing links > Broken links. In here, you will find all the broken links the site is linking to.
- These links represent an excellent opportunity to ask for a relationship, as the website is linking to another site; this could readily be your own.
- Finally, go to Pages > Best by links. Then, click on the third button of the left, and click on “404 not found.”
The pages you find here are all the most critical internal broken pages which the website you are analyzing has.
Another excellent opportunity for pitching.Once you are finished with this process, use the template I gave you to move out to the site.
#3 – Reverse Engineering Competitor Backlinks
Your competitors apparently spend thousands of dollars and hundreds of hours promoting their link building strategies to and acquire high-quality links.
If you have a little budget, why would you try to compete with those companies? You’d most likely fail to get the equivalent quality of links your competitors get.
Instead of beating your head against your wall in anger and decide to work harder, you should work smarter.
The idea I’m recommending is simple:
Spy on your rivals and get the links they get.
You are drafting with your competitors; they work hard to get links, you follow them and get the same ones.
For example, Brian Dean likes to analyze his competitors’ backlinks to come up with similar but more extensive pieces of content.
Then, he creates a new plus improved article which he then handles to pitch to the sites which linked to his competitors so he can also get a link.
That simple tactic has encouraged him to increase his site’s traffic moreover make it one of the world’s leading SEO sites.
Of course, that is manageable said than done, but if you do it right, you can get excellent results with little effort.
That is how you do it:
Make A List Of Your Competitors
Start by generating a list of all your competitors.
It doesn’t matter if all are bigger or smaller than you.
They will all show you some valuable lessons.
However, it will be harder for you to replicate the links from the more significant sites as they likely get the links thanks to their brand (i.e., the perceived power they have within a given industry).
If a site has a detailed level of domain and brand authority than yours, it will be apparent to copy them.
Most importantly, you will understand what you could do to earn more links within a similar budget.
Analyse Their Backlinks
Once you should see your list of competitors, you will need to analyze their backlinks profile.
As you already know, my ideal tool for this is Ahrefs.
The analysis is straightforward: go to Ahrefs’ Site Explorer, add the link from one of your competitors, moreover click the orange loop button.
In the left-side menu, click on the specific link that says Backlinks.
In here you can view all the inbound links my competitor got.
To make your analysis more interesting, click on the Link type button in the bar above the results.
Here you can organize the links by those that are “follow,” governmental, educational, and editorial (i.e., those that are linked naturally to a piece of content).
Let’s say I required to see the educational links my competitor got.
These links tell this competitor is respected within its industry. Furthermore, you can see some educational sites linked to recipes, which shows concern in that type of content.
Export the list of URLs you find for every competitor.
Once you have obtained a list of inbound links, start by opening in a separate tab each link one at a time.
From here, you require starting thinking. What did your competitor do to get that link?
As you work within the list replicating links you’ll get a good feel for this process.
You will be ready to uncover new opportunities, get a feel for what people like in your enterprise, and see what type of content gets the most links.
This Section In Short
Reverse engineering is simple, yet it takes some creativity from your end.
You want to know why your competitor got its links; your analysis will try to uncover just that.
- Start by making a list of your competitors in the top 10 search results.
- Ignore those that have few links as well as those that have a strong brand and get links exclusively due to their fame.
- Then analyse the backlinks with the help of Ahrefs or Serped.
- In Ahrefs, go to the Site Explorer, add your competitor, and once you have the results, click on the link that says Backlinks.
- There, click on the Link type button, and export the whole list of URLs you get.
- With this list, you want to open each link and figure out how and why they got the link.
Ask yourself, is it because of the quality of their content? Is it because they offer something unique and valuable?
You want to know the why behind the link.
#4 – Newsjacking
One of the critical elements of any effective link building campaign is creating great content that holds out and commands attention.
Creating content that should have a higher likelihood of going viral, but, isn’t easy.
Instead of spending time trying to figure out what people may like, you can take what people are previously talking about and use that as inspiration for your next piece of content.
This tactic is identified as “newsjacking” because you are taking advantage of a favorite topic from the news also use it to create and develop your content.
A well-known case of newsjacking is what Oreo did in the Superbowl 2013.
Later the energy shut down in the stadium; they tweeted the following:
This Oreo tweet got higher than 15,880 retweets and 6,200 favorites in just a few hours. People also got a lot of press, including mentions in The Huffington Post, Wired, and CNET.
You can use that same press to get links to your site.
Here’s how you do it:
Find Popular Topics
Research what characters talk about with the help of Google Trends.
You can put your ideas in the top search bar and see their reputation, or write down the list of topics that present up on the homepage.
The royal wedding, for example, represents an excellent idea for many articles, especially if you are in the design, beauty, and fashion industry.
If you want to get a more in-depth look at the current trends, click on the All categories key in the right.
Select the category resembling your industry.
If you click on the Custom category, you will find many interesting topics:
Go broad with your list of ideas; later you will analyze them in more detail.
Brainstorm content ideas
With your initial list of favorite topics, brainstorm a list of content articles. You want both to hold some relationship with one another.
For example, if you own a blog that talks about leadership, you could write something similar to Tim Cook’s leadership style-
- 5 Things Sales Administrators Can Learn From Tim Cook
- How Tim Cook’s Leadership Style Will Stimulate Your Success
- The 3 Leadership Mistakes Tim Cook Made That You Must Withdraw At All Costs
Define And Create The Content
With your list of content ideas, style one that suits you best, and starts creating the content fast.
Time is your friend in here. The reputation of some topics lasts only a few weeks, if not days.
Make sure to have the item done no longer than a week after you found it.
Publish And Promote
Talking about a favorite topic makes promotion more comfortable, but it’s not a fool-proof way of creating viral content.
As it always results in content, focus on the promotion. Don’t promote it on social media directly; use it as a way to call the attention of people both inside plus outside your industry.
Reach outside your industry. Applying the previous example, you may want to reach blogs that talk about technology, business, Apple, and Uber.
This Section In Short
Newsworthy content always attract attention (and links).
It’s really easy to do and there are new opportunities every single week!
- To find newsjacking opportunities, get to know what people are searching for with Google Trends.
- You can go deeper with the help of the categories section.
- With the results, brainstorm potential ideas that tie your expertise with the news.
- Create the content fast, and aggressively promote it.
Remember, people like sharing content that’s new and unique; newsjacking can help you achieve just that.
#5 – Influencer Marketing
Dale Carnegie said once “You can make more friends in two months by growing interested in other people than yourself can in two years by trying to get other characters interested in you.”
Furthermore, if you play on famous people’s ego, the chances of getting links from high-authority sites improves significantly.
First, you build connections with people that manage high-traffic, high-authority sites.
As you know, relationships are one of the fundamental ways to get anything in life, including links.
If you get influencers involved in your article, they will feel invested. Once you publish it, people will feel “pushed” to share and link to it, even if you don’t tell them.
That is the basis of influencer marketing.
Creating ego bait list posts has helped get 2000 views to a blog that wasn’t even getting 50 visits per month.
In the image up you can see the sessions went up 482%, while the pageviews increased 1382% also the users 624%.
If you want to get excited with ego bait, follow these steps:
Pick Your Headline
As I recommend on the ego bait list article, start with the headline, which sums up the idea of the article.
You can use the following structure:
Number + (industry) blogs/experts + promise/keyword
Pick a list of influencers from your industry, and define the word that your article will fulfill.
You can pick as many as you want, depending on how many in depth you want to go including each influencer.
For example, you strength want to ask what everyone’s favorite link building tools are.
Such makes it easy for the influencers to know precisely what they are expected to write about. The followers will also appreciate a particular piece of advice they can use on their own.
Define the Question
Even though you have previously specified the central premise of the article, you want to define the problem you will ask the influencers.
Be specific moreover focus on one question only.
Influencers are busy people, that’s why you want them to answer your question with the most significant level of detail possible.
When defining the question, remember what people would want to read about.
Pick a unique angle for the question.
For example, if I were to do another SEO ego bait article like the one I showed you before, I’d focus on something like the best local SEO strategy or favorite 30 minutes SEO quick win.
It still focuses on SEO but has a new angle that brings a right answer to people’s problems.
Find The Experts
Create a list of all the authorities you want to contact.
You can brainstorm the experts or search on Google.
Make sure to define experts that have sites with high domain authority as well as the social following. That will make the distribution as well as the linking more powerful.
After you define the list of experts, find their contact information.
Look at their websites, use LinkedIn, or directly ask them on Twitter.
Again I suggest you take advantage of the Ninja Outreach trial to do this, just enter your keyword plus it’s all ready for you-
Then in just a couple of clicks, yourself can send them all an email with your problem otherwise you have to do it manually which can take some time.
Lastly, send the influencers an email with your question.
If they don’t respond right away, wait a few days.
Follow up two times further, and if they don’t answer, ask a different influencer.
NinjaOutreach can automate that process end to end including all of the followups.
You should get a reply rate around 10-25%, maybe more if you already have a contact with some of the influencers or if you are one yourself.
This Section In Short
Creating egobait articles is simple.
The key to success is to structure your article for success and be organized with the pitching.
- Start by defining your headline.
- It must convey the value right away so people want to click on it.
- You can use the structure I recommend which is: Number + (industry) blogs/experts + promise/keyword
- Then, define the question (or questions) you want to ask to the influencers.
- Make sure to make it super concise and actionable.
- Then, define the experts you want to contact.
- Finally, contact the experts with the question you previously defined.
- Once you publish your content, make sure you contact the experts so they help you promote it.
Also, remember it’s all about the relationships; once an expert knows about your site, it will be easier for them to link to your site in the future (assuming they like your site).
BONUS EGO BAIT STRATEGY: Take a look at this awesome link building tutorial that you can use to ego bait people in a different way.
#6 – Data-Driven Content For Link Building
Building content that drives attention has become harder and harder as time goes by.
To create relevant including useful content, it needs to stand out.
Using unique data to improve and enrich your content can help it stand out, command the attention it merits, and attract the link your website needs.
People like knowing why something is right; if you state a fact outwardly backing it up, it will be hard for yourself to be taken seriously.
In 2013, Alex Turnbull and the rest of the Groove team commenced publishing about everything they did to hit that goal.
Being understandable about the amount of money they were making in their journey to hit the $100k in MRR supported them attract a lot of traffic and attention.
To get started, hereabouts are a few ideas you can implement to make your content more data-driven:
- Do in-depth research on your industry
- Find unique data furthermore use it on your material
- Survey your email list subscribers, industry peers, or customers
- Create attractive and unique graphics from your own or someone else’s data
There is no step-by-step plan for this. Instead, it’s a process you need to follow.
Before you hit the “Publish” button, ask yourself: does that article has any unique data? If not, try to add amazing, so you give it more body.
Here are some examples that should be published here-
#7 – Reddit Link Building
Regrettably, doing marketing on Reddit can be a real pain.
Redditors are famous for being super protective and sensitive to anything that’s remotely promotional.
The smallest insinuation of a commercial intent behind a post can end up in downvotes, offensive comments, and even ban you of a subreddit.
Despite the challenges, the key to doing marketing is to win over the hearts of the Redditors.
How you do it? You grow one of them.
You can do that in shorter than 5 minutes a day if you remember how to do it.
The key lies in your karma.
Karma is something you get when you post links, or comments, that add value to a given subreddit.
The higher Karma you have, the more people will trust you and your links.
If somebody trusts your links, they will click them.
The result? Traffic, lots of it.
Eddy Azar, saw a 10,404% improvement in his blog’s traffic thanks to one Reddit post. He also developed a brand-new Medium blog from 0 readers to 14,040 in 30 days gratitude to Reddit.
Plus Reddit is a prominent website and often my primary point of call for information when researching anything.
To improve your Karma, here’s what you need to do:
Create A New Account
Go to Reddit homepage plus click on the button that says “Become a Redditor.”
Add your data and create your account as you would on any other site.
Note 1: Skip this step if you already have a good rep among your Reddit account.
Note 2: You can also buy an authorized account including lots of Karma.
Find Your Subreddits
Create a list of subreddits that are related to your site’s category and that you also find interesting.
You need to add only the subreddits that have at least 5k followers if potential 10k and above.
You can check that data out in the right sidebar:
Find Useful Links
Create a list of useful websites, articles, tutorials, and videos in your corner that you will share in the subreddits to gain Karma.
Don’t begin from scratch; check your bookmarks and the links you bestowed on your Twitter and Facebook accounts.
Make sure to hold at least 30, so you can use them for at least an entire month.
You can also add images, infographics, documents including books.
What’s important is that they all add value to the redditors and are relevant to the subreddits you are working in.
Share Your Links
Add the primary link from your list to the most popular subreddit.
To maximize your possibilities of success, make sure to use attractive titles that command attention.
If you need to know what redditors like in a specific subreddit, click on the “Top” tab plus in “Links from” click on “All time.”
You can also add a design description with your thoughts on it, which redditors will appreciate.
If you follow the four steps shown above for five minutes a day every day, after one week you will have earned a right amount of Karma.
Repeat that every week for a few months, and you will become an authority in the subreddits you’ve chosen.
After you start to gain Karma, you can begin to publish your content.
Assuming the quality is high and your purpose isn’t spammy, redditors will appreciate your content, upvoting it, and drive traffic to your site.
This Section In Short
Reddit link building is more of an art than a science. Redditors can be a hard audience, so what I recommend is you build karma before publishing your content.
- To build karma, create an account.
- Pick content that hasn’t been published before and that you find interesting and useful, and publish it on the subreddit of your choice.
- Repeat this process for some time (a few weeks to 2-3 months), and once you have built enough karma in your account, publish your content.
Make sure to keep publishing other people’s content so redditors don’t think you are spamming them.
#8 – Mention Link Building (Link Reclamation)
If you have a respected brand in your industry or neighborhood, people likely write about you online.
When someone suggests you online, an opportunity to get a link appears.
Regrettably, many times people forget to link to your site while they mention you.
Therefore, reclaiming your links is one of the most comfortable and most effective strategies you can use.
Here’s whence you get started:
Look For Your Company Online
In a second I am going to show you an easy and free way to automate this, but for now, I want you to explain the process.
First, search your site on Google.
You can use your name, any of your employee’s name (primarily if they are known in the industry or location), your products (if they are unique), your company’s name, and a combination of those.
But this is a natural search you can run-
That returns a list of results that mention my domain name but excludes all the pages from my blog.
Be productive with your keywords; people may misspell your company’s name more often than you think.
Find your mentions
Create a list of all the sites you find where you have gotten a mention.
- with broken links
- or with incorrect links that lead to a 404
Once you have generated the list of websites, find the person who’s responsible for managing it.
If you are in difficulty, use the “Contact” page, but it’s better to go straight to the person who can fix the remark.
Ninja Outreach also has a great email finding tool that can find the email addresses for any domain name-
Once you hold the email addresses, you can use this template-
But don’t forget to customize it first!
I’ve seen you mentioned us on [PAGE].
Thanks a lot!
By the way, I’ve seen you haven’t linked to our site. It’d be of great use for your readers if you added a link, so they can learn more about us.
Here’s the link you can use: .
Thanks a lot,
Setting Up Automatic Alerts
Many people won’t reply you because it’s been a long time since they published the page where they introduced you.
That’s why it’s so important to respond fast whenever you get a remark without a link.
To do that, set up Google Alerts, so you’re always ready.
My detailed tutorial will show you all of the in’s and out’s of this.
But in essence – each time you see you get a new mention alert, make sure to check there’s a link.
Contrarily, contact the writer or editor of the website and ask for the link, using the template bestowed before.
This way, you’ll be prepared to bring high-quality links to your site with no effort from your end.
This Section In Short
Link reclamation is one of the easiest link building techniques there is.
You are basically getting links from people who already like you, so your pitching will be more effective than usual.
- To get started, look for mentions your company or site has gotten via Google.
- Whenever you find a mention without a link, contact the site owner asking for a link with my template.
- Finally, set up alerts with the help of Google Alerts to make sure never to miss any future mentions.
This is a quick win link building strategy that nearly anyone can apply instantly!
#9 – Content Syndication
Imagine if you could see your content in front of thousands of starving eyes without having to write a single word.
That’d be great, wouldn’t it?
No more work, more traffic, more money.
That’s not fantasy; there’s a simple tactic that can help you fix your existing content in sites with lots of traffic with virtually no effort from your end.
I’m talking regarding content syndication.
Content syndication is the method of placing a piece of content in other third-parties sites which will then republish it and promote to their audiences.
The SearchEngineJournal team were able to increase page views by 34% with content syndication.
And they did all of that just by republishing existing content!
Check out these two tutorials to get started-
But all great syndication begins with…
Create A Great Piece of Content
It goes externally saying, but to have any chances of getting your content syndicated, your content must be top-notch.
Once you are known, it’s easy to get the attention of other more significant sites just by using your fame.
But when you are getting fired, the only way to get republished is to have something that people love. Furthermore when I say “love,” I mean people are sharing and linking to that piece of content.
The only purpose why another high-authority site will republish your content is if it already has gotten good results.
In other terms, the republisher wants to know that if they put your content on their site, it will get added to the traffic that you got on your site.
That’s why your content requirement is the best there is about the topic at hand.
Make Sure Your Content Makes Traffic, Shares, and Links
Re-publishing your content on sites like Medium or LinkedIn Pulse is secure because anyone can do it.
But if you want to get republished in a more prominent site in your industry or even in a magazine, you need to determine your worth-
As you can see above I was able to get a placement in a magazine – in fact, I have now had multiple deployments in that magazine over the past years.
So when pitching more significant sites/opportunities for syndication you need to be dangerous.
You might need to consider your top 10 performing content pieces of the past year for syndication.
If you have built a successful piece of content, then what’s next is relatively easy.
You can also contact sites that accept guest posts and ask them if they are willing to republish your piece of material.
Go to the contact page of any site, and get the contact knowledge for each editor or manager.
Then send them a pitch like this:
I was checking out [SITE] today and found the great guest post you published about [TOPIC AND LINK].
I think your audience will find it useful this piece of content as mine did, and I’m sure if you republish it, you’ll also get similar results like the ones I got.
If you are interested, I’ll send the article over!
When posting the article, make sure to add a few editorial links inside it, so you can not only get the link during the republisher mentions where the report comes from (i.e., your site), you will also receive high-quality links with the great anchor.
This Section In Short
Content syndication is probably the most overlooked yet powerful link building tactic there is.
- The hardest part is creating an amazing piece of content that gets shares, traffic, and links.
- In the meantime, search for sites that accept guest posts and syndicated content.
- Contact these sites letting them know about your successful piece of content.
Most likely, they will be motivated by the great results you’ve gotten to republish it, giving you more links and traffic.
#10 – Local Citations
Local SEO link building is usually overlooked when doing social or global SEO campaigns – but it’s a great idea to go after some links your opponents might be ignoring.
Doing link building for local companies is similar but not the same as doing it for international business.
While getting links is the essential element to rank a site, local sites need citations.
Citations are what does Local SEO so different.
The more citations you get, the higher you’ll rank your local site.
Citations are every online mention of the name, address, and phone number for a local business – but you’ll also be getting some unique backlinks at the same time.
The best approach to get them is to add your website to local directories.
To give you a straightforward example of the power of citations for local sites and how they work:
A small accountancy firm from Milton Keynes increased its keyword visibility 900% thanks to citation building.
The key wasn’t that they built citations once; they kept making them month after month.
Over the ages, the 3,000+ citations they created a composite effect on the overall site traffic, helping it acquire the massive amount of local-focused traffic, as you can see below:
However, building local citations takes a lot of time and money.
Luckily, I’ve found a way to build 100 citations for $16.
Here’s how you get started:
Sign Up For Whitespark
That is easy; go to Whitespark and sign up for an account.
You can keep the free plan, which can help you give a test of the site’s abilities, or you can select one of the paid programs.
Make A List Of Keywords
As it always happens with SEO, before you can do any link building, you need to know the keywords you need to rank for.
Create a list of all the keywords that are directly related to your local business.
Play with your community, city, and region to make sure you are exploring all the possible options.
Still, concentrate on the regions where your business is located.
For example, if you are a doctor from Manchester, you don’t want to be ranking for “dentist London,” as it wouldn’t deliver any sense.
Add Your Target Keywords
Insert your essential target keywords into Whitespark.
After a few times, the tool will return a list of a few hundred results-
Each result will recommend a place to build a citation given the keywords you entered.
Export the results and make it ready to outsource.
You want the VAs to take this list and start creating citations fast.
This Section In Short
Creating citations is one of the most important elements of a successful local SEO campaign but is often overlooked by SEO’s as a way to get links as well.
To create citations cheaply and on scale, follow the advice I laid out:
- Start by opening up a Whitespark account.
- Make a list of your most important keywords and add it to the tool.
- Once you get the results, you will have a long list of local directories and sites where you can add your company.
- Instead of creating each citation manually, get a cheap VA from Upwork, Fiverr, or PeoplePerHour, and make them do it themselves.
In a few weeks, you will be able to create dozens, if not hundreds, of cheap citations.
Which also means a ton of high quality backlinks at the same time!
Wrapping It Up
The new year brings lots of new opportunities to your table.
Today, you’ve seen ten link building strategies you can implement in 2018 for maximum results:
- Guest blogging
- Broken link building
- Reverse engineering
- Influencer marketing
- Data-driven content
- Reddit marketing
- Link reclamation
- Content syndication
- Citation building for local SEO